Today it is only possible to open a casino in a free gambling zone. This process is very expensive, so many people prefer to make money from online casinos and affiliate gambling sites, because it does not require such a huge investment, and it is even possible to launch an online casino in a few days, as there are many turnkey solutions. Nowadays, the main part of gambling has moved to the Internet, because this type of business has high profitability and low set-up costs. However, there are a few important things you need to know before starting your own gambling business.
But before we start, you need to choose which way you want to go, if you want to create an online casino – go to Step 1: How to open an online casino. If you want to make an affiliate site (very cheap and much easier to do) – you need to understand what an affiliate gambling site is.
Affiliate – gambling website
Affiliates are called partners of virtual gambling clubs. Such specialists advertise products offered by casinos in various ways. They receive money for attracting new customers to the gambling establishment who spend money on gambling.
How to open an online casino
Almost all operating online casinos are sites hosted on foreign domains and servers. Using such a method, you do not violate the legislation of the destination country, because you have registered your business and legally you are completely clean. Most often such sites are registered in Malta, Costa Rica and other popular jurisdictions that allow online gambling.
For turnkey solutions for offshore gambling business registration you can go to specialized companies. There are many companies offering legal consulting services, and of course they will have their own interest in such transactions. You will have to enter into a contract and transfer the amount you agreed for the services to the company’s bank account. Then, a team of professionals will always be ready to help you open a business that can operate in the niche of online gambling completely legally.
Otherwise, you will have to do everything yourself, namely:
- Establish a business
- Obtain the gambling license of your choice
- Choose and buy a domain name
- Find gaming suppliers and enter into contracts with them
- Design and create a website
- Find a reliable PSP (Payment Service Provider)
- Create a unique API platform to support each provider
So in this case, it’s much easier to do it through a third party because they have all-in-one solutions, but it will cost two-three times more than doing it yourself.
Organizing a gambling business
To start a gambling business, you need to create emulators for slots and other casino games on the site, which in turn will require capital to purchase software. You can find dozens of different software providers and developers in the online environment. The best way is to contract with such big names in the iGaming industry as iSoftBet, Microgaming, NetEnt, Play n Go and several others. The cost of software depends on its class. For example, there are luxury programs that can cost up to a million dollars. Such products will be developed exclusively for your gambling platform and will never be available elsewhere.
You shouldn’t choose the cheapest software because you risk having problems with the site’s operation, leading to loss of profits. Before choosing, read reviews, research software developers, because the quality of software for a gambling site is the basis for its stable and efficient operation. And finally, good software is the key to financial success.
Also an important point is communication with the customer and quick resolution of problems that arise. For online casino technical support and site administration, it is necessary to hire specialists for such work.
Marketing
The next step is to run a campaign to promote and advertise the online casino. The new site will need to attract users. You need to invest in promotion, and you also need to take care of spreading positive reviews and information about the casino.
Budget planning
Once you have decided on the cost of licensing, software and marketing services, you need to plan a budget. The best option for a startup is to plan a budget for at least a year.
Running an online casino is quite a complicated task. Once the project is up and running, you need to make sure that the website is constantly maintained, runs smoothly, the software is regularly updated, and users are satisfied with the services you provide.